What happened to Reebok? Year 2005, Adidas acquires Reebok in $3.5 billion. And in year 2021, the same Adidas sells the same Reebok to Authentic Brands Group in $2.7 billion. Such a brand whose name was on the bat of our Indian cricket team. Such a brand from which we used to have craze, today, no one cares about that . But how did this happen? (Pic-popularity of re..) Today, we don't even think of the brand Reebok which was famous worldwide. Maybe Reebok was not compete with other shoes brands. That's why it failed. But, there is nothing like this. And you will be surprised that once, Reebok had surpassed Nike. Nike, which is that biggest sportswear brand in the world. And not just that, there was a time when Reebok has 50% share market of Indian market. But still, the Reebok which used to dominate sportswear equipment market today, it has disappeared. And this thing puts two questions in front of us. No. 1 - Was Reebok just a bubble? Or d id
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