Case Study: Dark Side of Fitness Industry

Case Study of fitness Industry

BackStory 

(!--picture of scenario)

( think that you go to market everyone started laughing at you, you became extremely fat, you feel shame by watching your fat in the mirror, wherever you go people make fun of you, you feel very disappointed, wanting to do something don't want to live such a life. Gym begins tomorrow, and a new life begins tomorrow 3 months passed you went to the gym but nothing happened, People are still making fun of you doing body shame still feeling bad, feeling extremely bad but suddenly... you find another way, such a way that can change your life that can help you to achieve all your fitness goals no matter whether you are skinny or fat, now no one can stop you to develop your muscles, need muscles, need 6pack abs, want to be strong, you will get everything, no need to do anything, just make a call to the number given below and book a slot in my coaching program, and see how will I change your body in just a few days I will transform you so that people will be shocked and here you get into the trap, and the story doesn't end here but the real game begins)

fitness which was started to make your life better, that industry is destroying your life at such level that you could not imagine, and the sad part is that this is just the beginning! have you ever wondered why the Indian government does not support sports like bodybuilding why so, when athletes like Neeraj Chopra and Bajrang Punia are paid in crores by the government on the other side the condition of bodybuilders is worst, but why? well one reason, is steroid use this is such a sport where synthetic substance is highly used.

Misunderstanding in the sake of fashion/trend, leading to Marketing:

but interestingly very dangerous things are happening in the Indian fitness industry where steroid use is nothing in front of them well to understand this at the very first phase you have to understand that there is a difference between general fitness and bodybuilding if you look at general fitness then it is part of the lifestyle to maintain a healthy body on the other hand, if you look at bodybuilding then it is a professional sport and the reason most people do bodybuilding is that they feel bodybuilding is fashionable they see that these number of peoples are doing bodybuilding then why we shouldn't, you look very closely then you will find the targeted audience is completely different on both the side.

(pic: genral fitness  or bodybuiling , what do you want? business model is based on mis-info of these two terms))

there is a huge market in the fitness industry, a very wide market where you get to see people age between 15 to 60. but if we talk about bodybuilding then it comes under a proper niche market in which 15 to 30 years of people are interested. fitness vloggers brought both markets together, among them some fitness vloggers create content on the general fitness. many people are there who do proper bodybuilding along with creating content on general fitness for someone like Yatinder Singh but the problem is due to this most people think that fitness and bodybuilding are the same and this is where it starts to get dirty gym competition, and social media. 

Dark Business Strategy in name of Fitness

If you look very closely then the people in the fitness industry will rob you of these 3 categories in such a way you won't even know and the sad part is that this time it's not just about money but your health is also at risk. you go to the gym look at the other's body you someone came to help you out such person who has the same body that you want the such person whom you believe and you are hooked gym trainers, the so-called coaches in the majority of cases gym trainers say they will give you the products use it and definitely, you will get the body you want but at what cost? I will tell you, they will provide you either steroids or fake supplements in both cases, gym trainers make a lot of money and maybe you can build your body you may become fit but do you know what is going on inside your body you know what, more than 95% of trainers in India are noncertified means they don't have any proper education about fitness and synthetic. your life is at risk, high risk because whether you built your body or not but if something happened to you the trainer won't be affected.

(pic: flowchart of busienss strategy)

A Bigger Strategy

But interestingly this is a game at a small level because the next scam is a huge compared to this and you know what this thing is so smartly designed that you cannot notice the scam even if it is right in front of your eyes and that is the bodybuilding competition the number of bodybuilding competitions held in India or worldwide among all the organizers gained the profits it is just like a casino no matter who wins the competition means the organizers make a lot of money but after working so hard what does a bodybuilder get NOTHING! 

(pic-bigger strategy)

Sheru classic Asia's number 1 bodybuilding show whose price money is 50000 and the best part is only the pro cardholder will get the price means the best athletes in every category among them the best will get this price but what about others, everyone worked hard, and everyone spent their money, by the way, do you know in years 2019, and 2020, and 2021 who was the pro card winner? do you know? no, you don't! and this is the harsh reality the organizers of the show keep on earning but the bodybuilders do not get anything so now look at this very very carefully how do the organizers of the show earn money first of all, the athletes pay their registration fee and training fee to the organizers of the show as well as the organizers also earn from the sponsorship of advertisement whoever are running ads in there show earn advertisement revenue and last and most importantly boots. if you look at the show boots of many brands are installed that boots help the organizers to earn a rental income if we talk about the expenses then three things fall under the expenses

1. the rent of the entire location

2. organizing charges

 3. expenses on medals

but the entire profit goes to the organizer's pocket and you know what a body-building athlete did not get anything an athlete spent 8-9 lakh rupees to compete in a competition then spent 1.5lakh on booking hotel, flight, travel, diet, tanning, registration if somehow won and got the pro card than the price is only 50,000 INR. you tell me is it a good deal? spending so much money on a diet, and supplements left everything for bodybuilding and what you have got? nothing!

I know what you are thinking, that winning a bodybuilding competition gives you fame and once the bodybuilder becomes famous then they can make money right? well, in other sports this is 100% true but not in bodybuilding and this is because of these two reasons, 

No. 1- media coverage and No. 2- audience, 

(pic- flowchart)

How is earning hard for professional bodybuilders

let me tell you, neither bodybuilding is covered by the media nor does it has a huge audience. Saina Nehwal, Neeraj Chopra, Bajrang Punia, and Mary Com, media houses make a lot of money by making them popular because they know this sport has a certain audience but no one wants to see bodybuilders so why media houses will promote it? Boby Singh is one of the best in India and has more than 7 international bodybuilding medals but you know what, Rohit Khatri, Abhishek Yadhav, and Jeet Salal are 10 times more famous compare to them and the interesting thing is among them no one has won even half of the medals of Boby Singh. Arnold made his money when he entered Bollywood, J Ketner made his money through different businesses and the same goes with  Ronny Goldman In India, Rohit Khatri to Abhishek Yadhav was famous before playing in a competition not because of the competition, all of them made there money before playing professionally

(pic: every body is different, reason...)

The harsh reality is you can't make money by playing this sport professionally if someone will earn then they will be the organizers of the show don't know how many candidates go to the stage every year but if I ask you that do you know someone? is there someone whom you know because he won on the stage and that is the reason that majority of athletes become gym trainer later and  start selling steroids and fake supplements to the people because they don't have any other way.

on the other hand, if you look at the online fitness coaches than they are able to give results to very few of there students reason they have thousand of studends, it is not possible to customized everything for each and everyone so they sell the generic stuff and the person who have good genetics among those 2000. If you compare the number of old school coaches out there most of there students got amazing results on their body because they understand the fact that every person's body is different. These gurus sell their generic program and interestingly these online gurus know that this program will not work for every clients but they still sell it, but why? well, I will tell you the truth behind it.

if you look at the things very closely, than the coaching fees of the online gurus goes upto 50,000 per student and they always train 20 to 30 students not more than that so the total revenue rounds up upto 10 to 15 lakh Rs, so you share real knowledge on the other hand, the fees of majority online coaches is 3000 to 10000rs so the number of whom they cater they are in 2000 to 3000 in numbers, if you look at their total revenue reaches upto 1.5 crore and they don't have the real knowledge than in majority cases they sell you hope, because it is not possible to sell customized program to 2000 people, and as everyone have different body type. 

(pic=flowchart)

Is every online coach is wrong?

So, is every online coach is wrong, no, definitely not! the hard fact is that most people take online fitness coaching with a wrong expectation. Online coaching is not bad It just you expect too much out of them your expectation is broken and now you have given money neither body is made, nor money is left But you know what there are some such people in this industry Those who genuinely want to rob you They just want to make money they don't care about your health or your financial condition. They are big liars Won't tell you, that they have become such a good physique by using her own Anabolic trained offline under a good coach, have worked for so many years then you have achieved so physique because if you tell all this.

Conclusion

I am not saying that the industry is bad. But the point is that until and unless you won't to make money out of fitness there is no point using expensive supplements and expensive steroids And putting your life at risk is not a profitable deal at all Honestly, the profession is amazing I myself find this profession very awesome In fact, I myself am a fan of Yatinder Singh sir I watch his videos and have met him. But the point is The reality of this profession in India is very bad and I have put the same things in front of you today.

In case of any questions regarding the spot-lighted topic please do comment. Join our community to get reports regarding Finance and related scam spots. Comment down if you want more such articles, we would like to provide it within 24hours of  commenting. And don't forget to give your recommendation!